tl;dv on top of Zoom and Google Meet: when your business needs a dedicated AI meeting assistant — a Softprom guide
News | 20.08.2026
tl;dv is an AI meeting assistant that records, transcribes and analyzes calls in Zoom, Google Meet and Microsoft Teams, and automatically pushes notes and next steps to your CRM. Softprom is an official partner of tl;dv and Google Workspace and an official distributor of Zoom in Central and Eastern Europe, the Caucasus, and Central Asia.
Zoom already ships AI Companion, Google Meet has Gemini notes. So the question we hear most often is: why pay for a separate tool? Here is a plain-words breakdown — when the built-in notes are enough, and when your team needs tl;dv.
The short answer
The built-in AI notes in Zoom and Google Meet are fine if all your meetings happen on one platform, in one language, and you only need notes "for the record". They come with the paid subscription you already have — use them.
tl;dv is needed when meetings are working material: deals in the CRM, sales coaching, customer research, a multilingual team. tl;dv does not replace Zoom or Google Meet — it works on top of them (and on top of Microsoft Teams) as the single memory of all your company's conversations.
6 signals the built-in notes are no longer enough
Calls on 2–3 platforms
Zoom AI Companion cannot see Google Meet, Gemini notes do not work in Zoom. Notes get scattered across systems. tl;dv records Zoom, Google Meet and Microsoft Teams into one library.
Notes never reach the CRM
Built-in notes produce a separate document detached from your deals. tl;dv updates the deal record in the CRM after the call: notes, next steps, MEDDIC and BANT methodology fields.
You need to search meeting history
"What did the client say about the budget three meetings ago?" Built-in notes summarize one meeting. tl;dv answers questions across your entire call history at once.
Meetings in several languages
Gemini notes support one language per meeting. tl;dv transcribes in 40+ languages, translation included — critical for international teams.
You are not the host — no notes
In built-in tools the meeting host controls the notes. When a client calls from their own account, you are left without a record. tl;dv joins meetings with you regardless of who hosts.
Security and GDPR requirements
tl;dv: data hosted in the EU, SOC 2 Type II certification, GDPR compliance, and recordings are never used to train AI models. An argument in itself for European businesses.
What makes tl;dv unique
One bot — three platforms
Zoom, Google Meet and Microsoft Teams in one searchable library of your company's meetings.
Questions across all meetings
Multi-Meeting Intelligence: a report on the quarter's objections with one query, not hours of replays.
Sales coaching
AI checks calls against your sales playbook: who asks the right questions and how objections are handled.
CRM without manual copying
Notes, next steps and MEDDIC, BANT, SPIN fields land in your CRM by themselves after the call.
Clips instead of hour-long recordings
A colleague gets the exact 40 seconds of the conversation that matter — with a timestamp, not "watch the whole recording".
European compliance
EU hosting, SOC 2 Type II, GDPR. Recordings are not used to train AI.
Who needs tl;dv most: scenarios by role
"Five calls a day. In the evening I sit down to copy notes into the CRM — and half of it is already gone." tl;dv records every call, fills in the MEDDIC/BANT fields, updates the deal in the CRM and drafts the follow-up email. Zero minutes of routine after the call.
"To understand why one rep converts twice as well, I would have to listen to twenty hours of calls." tl;dv Sales Coaching checks every call against the playbook and shows who deviates where; a report on the quarter's objections takes one query. Fifteen minutes instead of hours of replays.
"The client says: 'we discussed this back in spring'. And the person who handled the client in spring no longer works here." The entire conversation history with the client sits in one searchable library, no matter who called and on which platform. A new manager gets up to speed in half an hour.
"We ran 15 user interviews — now I spend a week digging through recordings." Transcripts of all interviews, plus a question across all of them at once ("which pains come up most often?"), plus clips with user quotes straight into the team report.
"Three interviews in a row — and the candidates blur into one." A recording and notes for every interview, and the hiring manager gets a 2-minute clip with the candidate's key answer instead of a 45-minute recording.
"Sales say 'that's not how clients ask'. But how exactly they ask — nobody wrote down." tl;dv gives you the clients' real wording from the calls — verbatim, with timestamps. Campaign messages in the language of the client's tasks, not the language of features.
"I cannot attend every meeting. But decisions made without me reach me a week later." Digests of key meetings, search across decisions, 5-minute highlights instead of hour-long recordings. Morning coffee plus a digest.
When the built-in notes are enough
An honest boundary — you do not need tl;dv if:
- all meetings are internal, on one platform, in one language, and a "for the record" note is all you need;
- you have few meetings, and no CRM work or conversation analysis follows them;
- company policy forbids third-party bots in meetings (tl;dv has a botless recording mode — worth clarifying in a consultation).
In these cases the built-in AI Companion in Zoom or Gemini notes in Google Meet will cover the need — and that is fine.
Who we are
Softprom is a Value-Added IT Distributor founded in 1999, operating in 33 countries with 120+ vendors across five practices: Cybersecurity, Cloud, IT Infrastructure, Security Systems, and CAD & Graphics. We are an official partner of tl;dv and Google Workspace and an official distributor of Zoom — meaning we can assemble the full video-communication and meeting-AI stack for your team from a single source: licenses, deployment, and support.
As an official tl;dv partner, Softprom will help you pick the right configuration for your meeting platforms and security requirements. Write to us — we will get on a call, look at tl;dv on your real scenarios and plan a pilot.
Frequently asked questions
No. tl;dv is not a video-conferencing platform — it works on top of Zoom, Google Meet and Microsoft Teams as an assistant: it records, transcribes, analyzes and pushes notes into your work systems.
Yes. The free plan includes meeting recordings and transcriptions, so you can try the tool on real calls before any budget decisions. AI features on the free plan are limited per month.
tl;dv supports transcription in 40+ languages, translation included. Unlike the built-in Google Meet notes, which work with one language per meeting, tl;dv suits multilingual teams.
tl;dv data is stored on servers in the EU. The service is SOC 2 Type II certified, GDPR compliant, and recordings are not used to train AI models.
Yes. The tl;dv bot joins the meeting as a visible participant, so everyone present knows about the recording. It is the same transparency requirement the built-in Zoom and Google Meet tools follow.
Through Softprom — an official tl;dv partner in Central and Eastern Europe, the Caucasus, and Central Asia. Softprom is also an official Zoom distributor and a Google Workspace partner, so we can assemble the full video-communication and meeting-AI stack.
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