From Products to Outcomes: How AWS Marketplace Enables Solution-Centric Procurement

Business leaders today are no longer looking for isolated software products. They are looking for complete solutions that address complex business challenges, accelerate time to value, and align technology investments with strategic outcomes.

AWS Marketplace has evolved to meet this demand by enabling solution-centric procurement. Customers can now discover, purchase, and deploy comprehensive solutions—combining multiple products and services—while retaining the simplicity, transparency, and governance they expect from AWS Marketplace.

For AWS Partners, this evolution creates a powerful procurement channel that supports outcome-driven selling and delivers a seamless buying experience for customers.

Multi-Product Solutions in AWS Marketplace

The introduction of multi-product solutions allows AWS Partners to bundle multiple software products, professional services, and AWS services into a single, cohesive offering. These solutions are tailored to specific industries, workloads, or use cases, giving customers access to end-to-end capabilities through one listing.

With more than 50 multi-product solutions already available in AWS Marketplace, independent software vendors (ISVs), channel partners, system integrators, and distributors are actively using this model to deliver differentiated, high-value solutions.

Enabling Outcome-Driven Selling for AWS Partners

Multi-product solutions allow Partners to shift the conversation from “what we sell” to “what problems we solve.”

Key advantages for Partners include:

• Delivering vertical-specific solutions aligned with industry requirements and regulations
• Focusing on business outcomes, such as improving security posture or accelerating AI adoption
• Combining proprietary services with authorized third-party products into differentiated offerings
• Expanding solution scope by incorporating AWS services such as Amazon Connect and Amazon QuickSight

This approach positions Partners as strategic advisors who understand both technical complexity and business context—strengthening long-term customer relationships.

Simplified Discovery and Procurement for Customers

From the customer perspective, multi-product solutions significantly streamline discovery and procurement. Each solution has a dedicated detail page in AWS Marketplace where customers can:

• Evaluate how the solution addresses their specific business needs
• Review all included components and deployment models
• Engage with a single Partner throughout the procurement process

Customers can request a private offer directly from the solution page, simplifying negotiations and reducing administrative overhead. Pricing and terms can be negotiated per component while maintaining centralized approval, purchase order assignment, and total cost visibility.

For solutions that include professional services, customers can choose flexible billing models such as time and materials, milestone-based billing, or outcome-based pricing. Individual components can also be renewed or amended independently, providing ongoing flexibility.

Multi-Product Solutions in Practice

AWS Partners are already delivering innovative multi-product solutions across a wide range of use cases:

• ISVs can bundle their software with professional services to deliver fully configured, enterprise-ready solutions.
• Channel Partners can combine their services with authorized ISV products to address specific customer challenges, such as managed detection and response or workplace transformation.
• System Integrators can unify services and software from multiple vendors into integrated solutions that accelerate digital transformation initiatives, including generative AI adoption.
• Distributors can orchestrate offerings from multiple ISVs, delivering broader, solution-level value rather than individual products.

Partners can also design solutions that integrate seamlessly with AWS services, enabling customers to modernize areas such as contact centers, data analytics, and AI-driven automation with simplified procurement.

Conclusion: A New Standard for Buying and Selling Solutions

Multi-product solutions represent a significant evolution of AWS Marketplace, transforming how technology solutions are packaged, sold, and procured.

For Partners, this model enables differentiated offerings, deeper customer engagement, and scalable go-to-market strategies. For customers, it delivers end-to-end solutions with simplified discovery, negotiation, and purchasing—all within the trusted AWS Marketplace environment.

As an official AWS Partner, Softprom helps customers and vendors leverage AWS Marketplace to design, publish, and procure solution-centric offerings that drive measurable business outcomes.

Contact Softprom to learn how solution-centric procurement through AWS Marketplace can accelerate your digital initiatives and simplify technology adoption.