6 Takeaways from Zoomtopia 2025 Every Business Should Know

Small and Medium Businesses Have More Opportunities to Compete Than Ever Before

Artificial intelligence is opening new horizons for small and medium-sized businesses. With AI adoption, entrepreneurs can compete with larger companies, serve more customers, enhance their marketing efforts, and scale their operations more quickly. According to Upwork CEO Hayden Brown, 93% of small businesses reported a positive impact of AI on revenue, and 82% noted cost reductions. Zoom also announced the Zoom Solopreneur 50 initiative to support high-tech startups.

Education Is Evolving — and Zoom Helps Students Adapt

Technology and innovation in education are changing the game by leveling the playing field. Zoom actively supports access to quality learning for everyone, regardless of location. During the conference, Zoom announced $10 million in grants to support educational initiatives. The first recipients of AI education grants from Zoom were Code.org and Data.org.

Building Virtual Human Connections Is Critically Important

From local events to large-scale hybrid experiences, building human connections in a virtual environment is as important today as ever. With the rise of experiential marketing, audiences expect more from virtual events — and with the right approach, you can create unforgettable, engaging experiences for remote participants.

Built-in Zoom Events features, such as polls, reactions, and chats, are more than just engagement tools; they also enhance the overall experience. They are mechanisms that turn a passive audience into active participants. For Zayo Group’s VP of Marketing, Dee Hall, these tools are critical to building a virtual community.

“Make sure you engage participants and use their feedback so they feel part of the story you are creating, not just spectators.” — Dee Hall, VP of Marketing, Zayo Group

When Embedding AI in Customer Experience, Keep the Human Touch

Customer service is not a choice between people and technology — it’s a combination of both. Zoom continues to develop its AI Companion, integrating it into workflows to boost efficiency and personalize customer interactions. The latest AI Companion updates enable faster, higher-quality work and deeper customer connections.

New Innovations to Help You Build Connections

Zoom introduced new features to enhance collaboration, including:

• AI Companion 3.0: a powerful tool for faster results with proactive assistance and analytics.
• Photorealistic Avatars: personalized and engaging virtual presence.
• Real-Time Translation: improves communication between participants from different language backgrounds.
• Zoom AI Companion for Web and “Home” Tab: access your personal center in Zoom Workplace directly from a web browser or the “Home” tab in Zoom Workplace.
• HP Dimension with Google Beam for Zoom (2026): users will also enjoy a realistic experience powered by HP Dimension with Google Beam for Zoom (expected in 2026).
• Zoom for Cisco Rooms: beta version for high-quality experiences on Cisco hardware.
• Zoom Video Management: centralized management of organizational video content.
• Agentic AI Skills: proactive scheduling and meeting preparation.
• Zoomie Team Assistant: answers questions on behalf of the team.
• Enhanced Zoom Tasks: helps create and track to-do lists.
• From Slides to Clips: instantly turns presentations into video content.
• Zoom Revenue Accelerator and Webinars: faster customer acquisition and deal closing.
• Zoom Production Cloud Studio: TV-quality webinars.
• Zoom CX Insights: real-time customer interaction analytics.
• Agentic AI Expert Assistance: Optimize customer support with AI that understands the full context, helping agents resolve issues faster and with greater empathy.
• Zoom Virtual Agent (ZVA): upload your own voice sample — Zoom’s virtual agent makes it easy to create a personalized conversational AI experience instantly.
• Salesforce and ServiceNow AI Agents Integration

Workvivo and Its Integration with Zoom

Workvivo is a platform designed to enhance employee engagement and communication. Its integration with Zoom ensures seamless collaboration and real-time connectivity. At Zoomtopia 2025, the following new features were introduced:

• Integration with Zoom: Launch meetings, access your calendar, and send emails directly from the platform.
• Employee Insights: Gather feedback from employees to gain a deeper understanding of team needs.
• AI Assistant: Helps create content and surveys.

Ready for Change?

If you’re looking to implement these innovations in your company, we’re here to help. Contact us for a consultation and learn how Zoom and Workvivo can transform your business.

Softprom is an official Zoom partner. We offer the best prices, payments in local currency, accounting documents, and tech support in your language. We’ll advise and help you choose the optimal solution for your business needs.