Softprom Becomes Authorized Zoom Distributor in Central Asia and Europe
News | 01.05.2026
Softprom, a leading Value-Added IT distributor, has signed a distribution agreement with Zoom and become an Authorized Distributor within the Zoom Up Partner Program. Previously, the company developed the Zoom business as a reseller, and the new статус marks the next stage of the partnership. Under the agreement, Softprom will distribute Zoom solutions in Armenia, Azerbaijan, Bulgaria, the Czech Republic, Georgia, Moldova, Poland, Romania, Slovakia, Kazakhstan, Kyrgyzstan, Turkmenistan, and Uzbekistan.
Building the Zoom Partner Ecosystem
Softprom has been collaborating with Zoom since 2020. The transition to an Authorized Distributor enables a more structured approach to partner ecosystem development and scaling Zoom practices across the region.
Softprom will focus on partner ecosystem development, including:
- partner recruitment and channel development
- training and enablement of partner teams
- marketing support and joint campaigns
- technical expertise and implementation support
With established local teams and regional expertise, Softprom will support partners in building sustainable Zoom practices and scaling projects across multiple markets.
Zoom Solutions for Modern Business
As part of the agreement, Softprom will distribute a broad portfolio of Zoom solutions, including Zoom Workplace, Workvivo, Zoom Spaces, and other collaboration and customer engagement tools.
These solutions help organizations:
- enable efficient communication in distributed teams
- manage internal and external interactions
- build modern digital workplaces
- increase employee and customer engagement
“Becoming an Authorized Distributor for Zoom is an important milestone for Softprom. We value the trust Zoom has placed in us and see a significant opportunity to further develop the regional partner ecosystem. Our focus is on building strong, long-term partnerships, investing in enablement, and providing local support that helps partners grow confidently and sustainably.”
Opportunities for Partners and Customers
The partnership creates new opportunities for resellers and system integrators across Central Asia, Central and Eastern Europe, and the Caucasus. Partners gain access to Zoom solutions along with Softprom’s local expertise, training, and support.
This enables partners to:
- develop their own Zoom practice
- accelerate project delivery
- reduce technical and commercial risks
- offer modern collaboration and communication solutions to customers
Interested in becoming a Softprom partner and growing your Zoom business? Submit a request, and our team will contact you to discuss partnership opportunities, training, and support.
About Softprom
Softprom is a leading Value Added IT distributor operating across Central and Eastern Europe, the Caucasus, and Central Asia. Founded in 1999, the company partners with over 100 leading global IT vendors. Softprom provides professional testing, training, implementation, and technical support services across Cybersecurity, Cloud, IT Infrastructure, Video Security, CAD, and Graphics.
Softprom supports partners and customers in adopting Zoom solutions — from consulting and pilot projects to full-scale deployment and ongoing support. Submit a request to get expert guidance on implementing Zoom in your organization.
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