Softprom joins the OpenAI SMB Channel Partner Program to bring ChatGPT Business to small and medium businesses across EMEA

Softprom, a value-added IT distributor headquartered in Vienna, helps SMB customers adopt ChatGPT Business in their day-to-day operations – from subscription to measurable results.

Vienna, [July 2026] — Softprom, a value-added IT distributor headquartered in Vienna, today announced its collaboration with OpenAI as an OpenAI SMB Channel Partner. Through this collaboration, Softprom helps small and medium-sized businesses across EMEA subscribe to ChatGPT Business and supports them through implementation into real business processes.

Most SMBs already have individual experience with ChatGPT at the level of single employees or teams. The challenge today is not access to the models, but integrating them into operations: data governance, clear use cases, employee enablement, and measurable outcomes. This is where Softprom adds value: pre-sales consulting, use-case discovery, configuration of ChatGPT Business administrative controls, and adoption programs for teams.

“A subscription is only the entry point. Real results begin when the tool becomes an integral part of operational processes and is used every day. Our role as an OpenAI SMB Channel Partner is to close the gap between the license and real ROI: to help businesses choose the right use cases, configure a secure environment, and measure the outcome.”

Softprom has been on the market since 1999, operates 14 regional offices, and represents 120+ vendors across five practices: cybersecurity, cloud services, IT infrastructure, security systems, and CAD and graphics. Adding ChatGPT Business to its portfolio expands Softprom’s offer in AI adoption for the SMB segment – in particular for organizations of 2 to 250 employees that need a structured approach to deploying AI.

Softprom is an OpenAI SMB Channel Partner and helps organizations adopt AI in business processes. OpenAI does not endorse third-party products or services unless expressly stated.