Head of Marketing Unit (CEE & DACH) — EU (Remote)

Softprom is opening a Head of Marketing Unit position covering CEE & DACH markets — a leadership role driving brand recognition, partner demand, and vendor marketing across Europe. This is a hands-on strategic role: you will build the European marketing unit from scratch, align joint go-to-market plans with global IT vendors, and lead regional campaigns across seven European countries.

Work format: fully remote from any EU country, with business travel across the region.

About the Company

Softprom is a value-added IT distributor founded in 1999 and headquartered in Vienna. The company operates in 33 countries across Central and Eastern Europe, the Caucasus, and Central Asia, works with 120+ global technology vendors and offers 1200+ IT solutions across five practices: cybersecurity, cloud services, IT infrastructure, security systems, CAD and graphics.

Responsibilities

• Developing and executing the annual marketing strategy across European markets (Poland, Czech Republic, Hungary, Romania, Bulgaria, Germany, and Austria).
• Managing vendor marketing programs: aligning objectives, securing and utilizing MDF and co-marketing funds, and reporting on ROMI.
• Planning and executing the regional event calendar: partner meetups, industry conferences, and joint vendor events.
• Managing a Europe-focused Event Marketer and directing external contractors and creative agencies.
• Overseeing production of localized marketing assets, landing pages, email workflows in HubSpot, and social media campaigns.
• Growing and segmenting the European B2B partner database in HubSpot, running nurturing campaigns, and routing qualified leads to sales teams.
• Launching and optimizing regional digital campaigns (LinkedIn Ads, Google Ads, Meta Ads) independently and in collaboration with HQ.
• Tracking marketing performance, attribution, lead conversion (MQL to SQL), and vendor budget utilization in CRM.

Requirements

• 5+ years of experience in B2B IT marketing, including at least 2 years in the channel (distributor, systems integrator, or vendor).
• Proven track record in marketing budget planning and managing vendor funds (MDF, co-marketing).
• Experience organizing partner events in Europe and participating in industry conferences.
• Hands-on expertise with HubSpot or an equivalent CRM: campaigns, attribution, reporting, landing page creation, and email marketing.
• Proven ability to manage agencies and production contractors within allocated budgets.
• Hands-on experience launching and optimizing paid digital campaigns, including LinkedIn Ads.
• Fluency in English (Advanced level).
• Practical experience with AI tools for copywriting, analytics, and workflow automation.
• Residence in an EU country and readiness for business travel across the region.

Nice to Have

• Professional proficiency in German (B2 or higher).
• Knowledge of Polish or other CEE languages.
• Practical experience configuring AI agents or automated workflow scenarios.

What We Offer

• Opportunity to build Softprom's European marketing unit from scratch, backed by HQ resources and 27 years of company market expertise.
• Promoting solutions of global IT leaders across seven European markets.
• Fully remote work format from any EU country, with business travel to events and vendor headquarters.
• Autonomy in strategic approach and choice of marketing instruments focused on ROI and business impact.