Barracuda Email Protection Named MSP Today Product of the Year 2026

Email remains the primary attack vector for cybercriminals, and AI-driven phishing, business email compromise (BEC) and account takeover attacks are outpacing traditional defenses. For Managed Service Providers (MSPs) protecting hundreds of customers at once, the challenge is no longer just blocking threats — it is doing so at scale, with automation, and with measurable business outcomes. Barracuda Email Protection has been recognized as a 2026 MSP Today Product of the Year by TMC for addressing exactly this challenge.

What was announced

On June 12, 2026, Barracuda Networks announced that Barracuda Email Protection has been named a 2026 MSP Today Product of the Year by TMC. The award honors solutions that transform the managed services landscape through innovation, channel impact and measurable customer value. Barracuda was recognized for securing the entire email lifecycle — from threat prevention to post-delivery response — while improving operational efficiency for MSPs.

MSPs are on the front lines of this shift and need more than incremental improvements. They need a fundamentally smarter, more adaptive approach to security. Barracuda Email Protection delivers exactly that, combining multilayered, AI-powered defense with real-time threat detection and automated response

Why this matters

For CISOs, IT directors and procurement leaders working with MSPs, the recognition signals that Barracuda Email Protection is built for scale-driven security operations. As phishing-as-a-service and AI-generated attacks grow in volume and sophistication, organizations need a partner ecosystem that can deliver consistent, automated protection across a distributed customer base without adding operational overhead.

For MSPs, the platform translates into stronger security outcomes, reduced manual workload, centralized management and higher profitability — all key procurement criteria when selecting a long-term email security partner.

Technical details

• Platform foundation: Built on the BarracudaONE cybersecurity platform, correlating signals across email, identity, data, network and application security.
• AI-powered defense: Multilayered, AI-driven detection against BEC, account takeover and sophisticated phishing.
• Full lifecycle coverage: Protection from pre-delivery threat prevention to post-delivery incident response.
• Automated remediation: Real-time threat detection paired with automated response actions.
• Centralized management: Multi-tenant console designed for MSPs to manage customers at scale.
• Partner-first model: Architecture and licensing aligned with MSP business and operational requirements.

Softprom and Barracuda

Softprom is the official distributor of Barracuda Networks. Our team supports partners and MSPs with licensing, deployment, technical enablement and ongoing post-sales assistance for the full Barracuda portfolio, including Email Protection.

This content was prepared as part of the Softprom DistriFlow project — an automated system for monitoring and adapting vendor news. Original source: original article.