AWS Named Fox Corporation's Preferred AI Cloud Provider 2026

Media companies today face mounting pressure to deliver personalized, low-latency streaming experiences across news, sports, and entertainment while managing complex media supply chains. Fox Corporation has responded by naming Amazon Web Services (AWS) as its preferred AI Cloud provider, a strategic move that combines large-scale AI capabilities with proven media delivery infrastructure to reshape how content is created, managed, and distributed.

What was announced

On April 16, 2026, Fox Corporation (Nasdaq: FOXA, FOX) announced a strategic collaboration with AWS, naming AWS as its preferred AI Cloud provider. The partnership deepens an existing relationship that began in 2022 and focuses on powering the FOX One direct-to-consumer streaming platform.

Fox will combine AWS Elemental MediaLive, MediaPackage, and MediaTailor with AWS AI/ML services, including AWS Elemental Inference, to enable scalable live and on-demand streaming. The joint work supports AI-driven innovations such as content enrichment, highlight generation, and personalized discovery across FOX News Media, FOX Sports, Tubi Media Group, FOX Entertainment, and FOX Television Stations.

Partnering with AWS as our preferred AI Cloud provider allows us to accelerate innovation across every part of our business. From enhancing how we deliver content on FOX One to streamlining our media supply chain, AWS provides the scale, reliability and cutting-edge AI capabilities we need to continue redefining the future of media

Why this matters

For CIOs, CTOs, and technology leaders in media and entertainment, this collaboration signals how AI cloud infrastructure is becoming central to competitive content delivery. AI-powered highlight generation, automated reformatting for social platforms, and personalized recommendations are no longer experimental features but production workloads serving hundreds of millions of viewers.

Since 2022, FOX and AWS have shipped concrete milestones: the Catch Up With Highlights feature during the 2022 FIFA World Cup Qatar used Amazon Media Replay Engine to autonomously publish 731 recap videos across 61 matches. In 2023, FOX upgraded streaming to 4K resolution with HDR and sub-second latency, and demonstrated its AI and data platform at AWS Summit NY using Amazon SageMaker, Amazon Personalize, Amazon Bedrock, and Amazon Titan to serve over 300 million monthly active users.

Technical details

• Streaming stack: AWS Elemental MediaLive, MediaPackage, and MediaTailor for live and on-demand delivery.
• AI/ML services: AWS Elemental Inference for automated video processing, plus Amazon SageMaker, Amazon Personalize, Amazon Bedrock, and Amazon Titan for personalization and generative AI.
• Content operations: Amazon Media Replay Engine for autonomous highlight generation at scale.
• Video quality: 4K resolution with HDR color and sub-second latency across streaming platforms.
• Format adaptation: Automatic reformatting of 16:9 live sports broadcasts into vertical formats for social platforms in near real-time.
• Scale: Infrastructure supporting over 300 million monthly active users across FOX properties.

Softprom and Amazon Web Services

Softprom is the official partner of Amazon Web Services. Our team helps organizations design, procure, and operate AWS-based architectures for media delivery, AI/ML workloads, data platforms, and secure cloud infrastructure.

This content was prepared as part of the Softprom DistriFlow project — an automated system for monitoring and adapting vendor news. Original source: original article.