Announcing general availability of Google Vids

In April 2024 Google announced Google Vids, the newest productivity app in the suite of Google Workspace products.

Google Vids is an AI-powered video creation app for work designed to help teams in customer service, learning and development, project ops and marketing tell more engaging stories at work through video.

November 7, 2024. Announcing general availability of Google Vids for select Workspace editions. Here’s how you can use it:

• Customer service teams are using Vids to provide better customer support, supplementing help center articles with videos.
• Leaders are creating vids to share company-wide updates and announcements.
• Learning and development teams are using Vids to deliver employee training and education at scale.
• Marketers are using vids inside their organizations to share recaps on their campaigns and events.
• Project management teams are building vids to share meeting recaps, business updates and report share outs.

With Vids, you can easily build videos by tapping into the power of Gemini to help you get to a first draft faster using a set of generative AI capabilities. ‘Help me create’ can generate a fully editable initial storyboard using a prompt and a doc from your Google Drive. After choosing a style, Gemini pieces together your video draft with suggested scenes, including recommended stock media, text, scripts per scene, and even a background music track.

With ‘Help me create’, Gemini suggests scripts to get you started or you can write your own. You can easily add a voiceover by either choosing from one of Gemini’s preset AI voices or by recording your own voice using a teleprompter with Gemini read-along and rolling features that help you record your message with confidence.

You can also use the Vids’ in-product recording studio to:

• Add a video recording of yourself.
• Add a screen recording with narration.
• Add a screen recording with a video recording.
• Add audio-only recording.

Similar to other productivity tools like Docs, Sheets, and Slides, Vids includes a simple, easy-to-use interface and the ability to collaborate in real-time and share projects securely from your browser.

Google Vids enables you to produce engaging videos that help scale your message, build connections and break through the noise across your organization.

Additional details

While previously only available to Gemini for Google Workspace customers, with this launch Google Vids is expanding to select Workspace subscription plans.

Users will have full access to AI-powered features* in Google Vids like "Help me create" and AI voiceovers until at least December 31, 2025. Usage limits for these AI-powered features may apply beginning in 2026. We'll notify you before any change goes into effect.

*Vids generative AI features include Help me create, Generate a voiceover, Remove image backgrounds, Generate an image, and Recording studio read-along teleprompter.

Available for Google Workspace:

• Business Standard and Plus
• Enterprise Standard and Plus
• Essentials, Enterprise Essentials and Enterprise Essentials Plus