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AI-powered makeup in Google Meet: The new filter for a perfect look in every meeting

News | 13.10.2025

New level of confidence: AI makeup and appearance enhancement in Google Meet

Google continues to invest in the functionality of Google Meet, making it an indispensable tool for professional communication. The latest update announced by Google introduces a virtual makeup feature, now available in the Appearance section alongside existing background and lighting tools.

This new AI feature is designed to ensure users always look professional, whether they are conducting a first client meeting or their third call in a row. It minimizes the need for special lighting or extra preparations, allowing users to focus on what matters most—communication and results. Users can now easily combine the new virtual makeup with lighting adjustments and background filters for a customized, polished appearance.

How intelligent appearance enhancement works

Google Meet settings menu showing the new AI Filters section and virtual makeup feature

The new AI tool works in tandem with other Google Meet visual settings. Instead of being a simple "filter," it uses machine learning to integrate virtual enhancements that look as natural and professional as possible.

Users will have access to a range of settings, all available in the enhanced Appearance menu:

  • The new virtual makeup option (e.g., lipstick, light blush).
  • Existing lighting and sharpness adjustments.
  • Subtle skin retouching for a more polished appearance.
  • Custom settings for background and color filters.

The main goal is to ensure the user feels confident in every meeting. AI enhancement is not about changing identity, but about providing tools to present your best professional self.

Why this matters for business and Google Workspace customers

For businesses utilizing Google Workspace, this feature is a significant step forward for corporate culture and productivity:

Demonstrating professionalism

  • First impression: Even on urgent calls, employees can quickly adjust their appearance using a custom combination of AI makeup and lighting, maintaining a high standard of communication.
  • Reduced stress: Eliminates the need to worry about perfect lighting or appearance, allowing focus on the conversation's content.

Integration and accessibility

  • The new AI-powered makeup integrates easily with existing Meet features, including noise cancellation and background replacement.
  • Softprom, as a Google Workspace Premier Partner, will help your company maximize the effective use of all capabilities of Google Workspace.

How Softprom can help your business implement Google Workspace

Our value as a Google Workspace Premier Partner

  • Expertise: We are active users and authors of the Google Workspace Academy. We know the tools inside and out.
  • Optimization: We will help you choose and implement the ideal subscription plan, including access to the latest AI features.

Look confident in every meeting: wherever you are, at any time, and even on the 3rd meeting in a row—choose the settings and Backgrounds / Filters / Appearance in Google Meet that suit you best. Contact Softprom for a consultation on Google Workspace.