Transform Your Retail Operations with Computer Vision on Amazon Web Services: A Practical Guide for Business Leaders

At Softprom, as an official partner of Amazon Web Services (AWS), we help businesses across Central and Eastern Europe unlock the full potential of Computer Vision (CV) technologies using their existing infrastructure. It’s not just about innovation - it’s about delivering measurable business impact.

Why Computer Vision Makes Business Sense

Many organizations already have a powerful tool at their fingertips - their security camera systems. By combining these with Amazon Web Services cloud-based CV solutions, companies can unlock actionable insights to:

• Optimize store layouts based on real customer behavior
• Reduce checkout wait times
• improve staff allocation and task management
• Boost sales of high-margin products
• Track promotional effectiveness in real time

With Amazon Web Services -powered Computer Vision, the clients have achieved:

• 15–20% shorter checkout lines
• Up to 30% better workforce utilization
• Higher conversion rates through smarter store layouts

Three Proven Use Cases for Retail Success

1. Shopper Journey Analytics. Understand how customers move through your store using heatmaps and movement tracking. Make data-driven decisions on product placement and merchandising strategies.

2. Queue Management Intelligence. Monitor service areas in real time and receive alerts to prevent long lines. Smart staffing recommendations help you keep operations flowing during peak hours.

3. Workforce Optimization. Match staffing levels to real-time customer needs. Improve employee performance and engagement with data-informed coaching and scheduling.

All three use cases rely on your current camera setup, enabling low-disruption implementation and high ROI.

Amazon Web Services -Powered Deployment Strategies

Whether you're starting from scratch or enhancing existing infrastructure, Amazon Web Services offers scalable deployment models:

• Greenfield: Build from the ground up in new locations with the latest CV technology.
• Brownfield: Upgrade existing stores with minimal changes and maximum impact.
• Hybrid: Combine both approaches based on business goals and ROI priorities. 

With Amazon Web Services and Softprom, you can roll out store by store, learning and refining as you go, without overspending on hardware.

Why Amazon Web Services + Softprom?

Amazon Web Services offers a comprehensive suite of tools to power your Computer Vision solutions:

• Amazon Rekognition & Rekognition Video – Real-time image and video analysis
• Amazon Kinesis Video Streams – Secure streaming from connected cameras to the cloud
• Amazon SageMaker – Build, train, and deploy machine learning models
• Amazon S3 & AWS Lambda – Store and process video data efficiently

You don’t have to do it alone. Through Softprom, you get access to certified Amazon Web Services Partners and Professional Services who bring deep experience in:

• Legacy system integration
• Data security compliance
• Phased rollouts and pilots
• Edge and cloud deployments

Real-World Impact, Measurable ROI

From improving the in-store experience to increasing revenue, Computer Vision is now a business tool, not just a technology project. Whether you manage a retail chain, a QSR network, or physical consumer outlets, Amazon Web Services and Softprom can help you:

• Deliver smarter, more efficient in-store operations
• Use existing infrastructure to reduce costs
• Scale with confidence across your store network

Let’s Get Started

Don’t wait for competitors to lead the way. Let’s explore how Computer Vision and Amazon Web Services can transform your operations. Contact Softprom to schedule a discovery session and learn more about the possibilities.