BrandShield Unveils LogoShield™: Revolutionary Solution for Logo Infringement Protection

News | 10.05.2024

BrandShield launches LogoShield™, an innovative AI-powered solution that automatically detects and tackles logo misuse online, ensuring comprehensive brand protection and safeguarding reputation.

What is LogoShield™?

LogoShield™ is BrandShield’s solution for the growing challenge of logo violations online, which pose a major threat to brands. Cybercriminals often illicitly use companies’ logos in order to create the false appearance that they are selling authentic goods or acting on behalf of that business. 

LogoShield™ is an AI technology seamlessly integrating into BrandShield's platform. Embedded within the very core of BrandShield's comprehensive solution, LogoShield™ becomes an indispensable component, enhancing your brand's online protection capabilities.

Due to the staggering amount of logo violations online, across platforms ranging from social media sites to third-party retailers and major marketplaces, it’s simply impossible for brands to engage in manual, independent logo detection that’s sufficient to protect their reputations and bottom lines. 

Thanks to its AI-powered technology, which accurately identifies and monitors logo abuse online, LogoShield™ is empowering brands with a way to quickly discover the unauthorized use of their logos. This means that businesses can swiftly launch takedowns, helping minimize potential damage while preserving manpower hours and other security resources.

Unlike other solutions on the market, LogoShield™ detects logos robustly and effectively, even when said logos have been distorted or partially obscured. This innovative solution closes the gaps when it comes to online logo identification, successfully discovering logos that have been tweaked by cybercriminals in the hopes of slowing down or preventing identification.

LogoShield™ 's automated, 24/7 scanning and monitoring is critical for safeguarding brand identity and reputation. The solution covers diverse platforms for comprehensive brand vigilance, ensuring that no illicit use of a brand’s logo slips through the cracks.

Benefits of LogoShield™:

  • Enhanced Brand Protection: LogoShield™ provides a robust defense against logo misuse, safeguarding your brand's identity and reputation.
  • Expanded Coverage: Detects more threats than manual methods, identifying even slightly altered logos that might otherwise slip through the cracks.
  • Reduced Logo Impersonation: Significantly diminishes instances of logo impersonation through advanced technology and precise detection.
  • Increased Efficiency & Reduced Overhead: Automates the detection process, freeing up security teams to focus on strategic tasks and reducing resource allocation.
  • Faster Response: Enables rapid response to emerging threats, minimizing potential damage with real-time detection and swift takedown capabilities.
  • Proactive Protection: Fortifies your brand against online risks by proactively identifying and neutralizing potential threats, ensuring peace of mind.

How LogoShield™ Works:

  • LogoShield™’s advanced capabilities provide your brand with the most comprehensive detection solution in the space. The feature utilizes four dimensions of logo identification to quickly discover the use of your logo across a variety of online platforms and sites.
  • LogoShield™’s proprietary technology performs hyper-accurate image classification based on visual features such as color, texture, and shape.
  • LogoShield™ 's object detection finds a logo within an image and determines its position and size. Even if your logo is being used with a different background image, object detection ensures that it will be discovered.
  • LogoShield™ uses OCR (Optical Character Recognition) to identify printed or handwritten text on images. With this feature, the solution is able to detect when a bad actor has made changes to your logo  such as slapping their own watermark on it  and picks up the use of your logo where other detection methods fail.
  • The solution’s enhanced resolution capabilities clarify, sharpen, and upscale detected image quality. This helps cut down on false positives and prevents unnecessary alerts regarding similar logos, focusing your brand’s response to the violations that matter for your business.

Want to learn more about the benefits of LogoShield™ and experience them firsthand?  order a personalized consultation!

Softprom is Cybersecurity Distributor of BrandShield. Technical support, expertise, consultations.