Cloudflare buys Human Native to build ecosystem of licensed content for AI

Cloudflare has announced the strategic acquisition of Human Native. This deal aims to solve one of the most acute problems in the modern artificial intelligence industry: the gap between content creators and developers of Large Language Models (LLMs). Now, Cloudflare customers will gain tools for automated licensing and secure data transfer for AI training.

As an official distributor of Cloudflare, Softprom is ready to help your organization integrate new solutions for protecting and monetizing digital assets.

A bridge between publishers and AI developers

The acquisition of Human Native allows Cloudflare to create a transparent data market. Website owners and publishers can now control how their content is used by data scraping bots and receive compensation for it.

We are building an ecosystem where high-quality content for AI training is accessible, legal, and paid for, while the infrastructure ensures compliance with property rights.

How this changes the game

Previously, the interaction between AI companies and data owners was chaotic. The new solution standardizes this process.

For content owners

• Access control: Detailed settings on which AI bots are allowed to scan the site.
• Monetization: An automated mechanism for generating revenue by providing data for model training.

For AI developers

• Legal clarity: Access to "clean" data, cleared of copyright infringement risks.
• Data quality: Obtaining structured information directly through the Cloudflare network.

Benefits for business

Integrating Human Native technologies into the global Cloudflare network gives businesses new leverage. This is particularly relevant for media holdings, e-commerce platforms, and companies possessing unique knowledge bases.

By using Cloudflare solutions, you ensure not only perimeter security but also the capitalization of your content in the age of generative artificial intelligence.