Softprom — Value-Added IT Distributor since 1999: 33 Countries, 120+ Vendors, 14 Offices

Softprom is a leading Value-Added IT distributor across Central and Eastern Europe, the Caucasus, and Central Asia, founded in 1999 and headquartered in Vienna, Austria. We operate in 33 countries through 14 regional offices and serve over 1000 partners. Our portfolio includes 120+ global vendors and 1200+ IT solutions across five practices: cybersecurity, cloud services, IT infrastructure, security systems, and CAD & graphics.

26+

years (since 1999)

33

countries

120+

vendors

1200+

IT solutions

Our Mission

Softprom is a value-added IT distributor (VAD) that combines licensing with pre-sales consulting, technical expertise, a demo lab, and financial support for partner projects. Our mission is to increase business efficiency for our clients through the supply and local support of top-quality IT solutions across 33 countries of our presence.

Partner trust is the highest measure of success for our team

Pavel Zhdanovich, Group CEO, Softprom

Our Values

  1. Responsibility

    Partnerships with vendors, resellers, and customers are built on trust and transparency — from commercial terms to technical expertise.
  2. Innovation

    We continuously expand our portfolio — new vendors and solution categories addressing cybersecurity, cloud migration, and AI transformation challenges.
  3. Professionalism

    30+ certified cybersecurity engineers and certified teams across all practices — expertise validated by global vendor leaders.

Advantages for Partners

Financials

Credit lines for established resellers, flexible payment terms, contracting in local currencies across 33 countries.

Logistics

Transparent supply chain compliant with each country's local legislation and export control requirements.

Marketing

Co-branded campaigns, lead generation, MDF funds, content localization in 5 languages: EN, DE, PL, UA, RU.

Sales

Pre-sales expertise across 120+ vendors in the portfolio, Deal Registration, project deal support to signature.

Engineering

Certified engineers across five practices: cybersecurity, cloud services, IT infrastructure, security systems, CAD — pilot, deployment, and post-deployment support.

Development

IT specialist training and certification at our own training center: cyber, cloud, CAD, and other practices.